The Italian job: Antognolla Golf pick Performance 54 to showcase its coveted European getaway
Antognolla Golf, one of Europe’s most challenging golf experiences and finest travel destinations, has announced a strategic partnership with Performance54, a leader in sports advisory and strategy. Performance54 will take the helm of Antognolla Golf's social media strategy, sharing content representing the resort’s 500 hectares of breathtaking landscape in the green heart of Italy, its outstanding amenities - which will include a plethora of fine dining experiences and speciality restaurants - and of course, its stunning golf offer. Built upon the excellence of its Robert Trent Jones Jr design, the 6,112 metre, 18-hole Antognolla golf course was named ‘Italy’s Best Golf Course’ at the 2020 and 2022 World Golf Awards, following multi-million euro renovations.
Nestled in the foothills of Umbria’s rolling countryside, Antognolla enjoys a setting of outstanding natural beauty in an area that remains one of Italy’s best kept secrets. However, that is sure to change, as the resort’s historic castle and estate undergo transformation into a leading luxury resort and residential community which will be branded under Six Senses Hotels Resorts Spas.
Combining the preservation of historical architecture while also delicately integrating a series of contemporary designed buildings into the breathtaking landscape, the resort will boast 17 elegant residences, a new 71-key, five-star hotel complex and eco-conscious upgrades to the golf clubhouse and historic Antognolla Castle.
César Burguière, Golf Director at Antognolla Golf said: “Performance54, with its superb expertise and track record, is the perfect fit for Antognolla Golf, as we embark on this exciting new journey. With the much-awaited opening of our resort and residencies, we are extending an invitation to golfers all over the world to experience what we think is now one of Europe’s finest destinations and will be working closely with Performance54 to ensure the true beauty of what has been created here is fully captured and shared with the golfing world.”
Scott Peddie, Executive Director, Performance54, added: “Antognolla Golf is set to become one of the most coveted experiences in European golf today. Its commitment to creating something truly special in an equally stunning setting will provide our social media and content specialists with ample ammunition to tell the Antognolla story to golfers far and wide, and we have no doubt it is going to be one they are totally captivated by in the months and years to come.”